Facebook Ads (5 Years)
Instagram Ads (5 Years)
Google Ads (5 Years)
Google Analytics (5 Years)
SEO (5 Years)
Content Marketing (5 Years)
WordPress (5 Years)
Email Marketing (5 Years)
Copywriting (4 Years)
Google Tag Manager (2 Years)
Marketing Strategy
Facebook Ads (5 Years)
- Increase people’s awareness of your business, brand or service with Brand Awareness and Reach Objective Campaign
- Send people from Facebook to any URL you choose, such as product business website’s landing page, a blog post, app etc with Traffic Objective
- Reach people more likely to engage with product brand post. Engagement includes likes, comments and shares but can also include offers claimed from product brand with Engagement objective campaign.
- Collect leads for product brand business such as sign-ups for newsletters with Lead Generation objective campaign
- Encourage people to take a specific action on product brand business’s site such as having them add items to a cart, register for your site, or make a purchase with Conversion objective campaign
Instagram Ads (5 Years)
- Increase people’s awareness of your business, brand or service with Brand Awareness and Reach Objective Campaign
- Send people from Facebook to any URL you choose, such as product business website’s landing page, a blog post, app etc with Traffic Objective
- Reach people more likely to engage with product brand post. Engagement includes likes, comments and shares but can also include offers claimed from product brand with Engagement objective campaign.
- Collect leads for product brand business such as sign-ups for newsletters with Lead Generation objective campaign
- Encourage people to take a specific action on product brand business’s site such as having them add items to a cart, register for your site, or make a purchase with Conversion objective campaign
Google Ads (5 Years)
Google Search Ads
- Drive potential customers to visit product business website with website traffic objective campaign
- Drive sales or conversions online, in app, by phone, or in store with sales objective campaign
- Engage with customers who have already contacted product business or are close to making a purchase decision with sales objective campaign
Google Display Ads
- Drive sales or conversions online, in app, by phone, or in store with sales objective campaign
- Engage with customers who have already contacted product business or are close to making a purchase decision with sales objective campaign
- Drive potential customers to visit product business website with website traffic objective campaign
- Increase awareness of business in products or services with Brand awareness & reach objective campaign
Video Ads
- Drive potential customers to visit product business website with website traffic objective campaign
Google Analytics (5 Years)
- Provide in-depth and insightful custom reports to communicate key metrics and findings
- Capture web analytics data with Google Analytics
- Create A/B or multivariate tests to improve user experience and conversion
- Analyze campaign data and adjust strategies to deliver maximum return on investment
SEO (5 Years)
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Content Marketing (5 Years)
- Orchestrating digital content strategies across all online platforms
- Driving traffic and engagement that translates to sales and brand promotion
- Managing a content marketing budget
- Measuring the results of marketing activity to inform future marketing campaigns
- Collaborate with team of writers, team of designer, and team of sosial media
WordPress (5 Years)
- Experience building user interfaces for websites and/or web applications
- Good understanding of front-end technologies, including HTML5, CSS3, JavaScript, jQuery
- Experience building user interfaces for websites and/or web applications
- Good understand CSS changes and their ramifications to ensure consistent style across platforms and browsers
Email Marketing (5 Years)
- Creating and monitoring a wide variety of email marketing campaigns
- Ensuring design and layouts of emails are optimized, user and mobile-friendly
- Proofreading key messaging in and out of email templates
- Proofreading key messaging in and out of email templates
- Following up on emails
- Placing product orders
- Tracking and analyzing campaign results
Copywriting (4 Years)
- Write clear, attractive copy with a distinct voice
- Interpret copywriting briefs to understand project requirements
- Edit and proofread copy as needed
- Use SEO principles to maximize copy’s reach
- Have good written and interpersonal skills
Google Tag Manager (2 Years)
- Good understanding to deployment of tracking codes
- Good understanding to manage all tags are managed in one place
- Correcting tag errors, troubleshooting, and testing tools with debug mode that shows which tags are fired on a page and which are not
Marketing Strategy
- Creates marketing strategies to launch and market new products
- Uses customer feedback to ensure client satisfaction
- Forecasts market trends
- Provides analysis and recommendations to the marketing and communications team
- Helps shape the brand positioning and narrative while targeting the proper audience
- Analyzes sales and marketing key performance indicators
- Ensures marketing strategies align with overall business strategy